The archive
Six years of NextGen research.
Every study we have published, free to read and cite. Annual NextGen Homebuyer Reports plus specialized editions on financial literacy, the psychology of money, Gen Z, and women homebuyers.
September 2026
63% of regular savers still worry about their finances
How You're Built to Buy
Money, trust and the meaning of home among Gen Z and Millennial adults. Why good financial habits do not settle the worry, and what that costs the industry.
Sixth annual report
6 in 10 expect the housing system to work against them.
2026 NextGen Homebuyer Report
The sixth annual report on trust, overwhelm, and why so many Gen Z and Millennial buyers walk away before they start.
Financial literacy edition
Only 8% know the real minimum down payment.
2025 Financial Literacy Edition
Financial knowledge, psychological barriers, and where NextGen buyers actually go for answers when school never taught them.
Fifth annual report
Trust in loan officers fell to 19.5% in a single year.
2025 NextGen Homebuyer Report
Trust in financial institutions falls off a cliff while YouTube, social media, and AI become the default homebuying classroom.
Psychology of money
Only 29% feel confident managing their own finances.
2024 Psychology of Money
A study measuring psychological influences and behavioral approaches to money, the first step toward the Built Like That quiz.
Fourth annual report
1 in 2 are not confident in what they know about buying a home.
2024 NextGen Homebuyer Report
Survey of 1,000 Millennial and Gen Z homebuyers tracking personal finance, homebuying behavior, and the challenges facing the next generation.
Gen Z edition
Only 14% of Gen Z have the financial support they need.
2023 Gen Z Homebuyer Report
2023 data on Gen Z homebuyers, elevating their voice to improve access to sustainable homeownership and financial wellness.
Women's homebuyer report
47% of women have the financial advice they need. For men it is 65%.
2023 Women's Homebuyer Report
Millennial women are the largest demographic buying homes independently, and the data shows the industry is missing them.
Summary deck
The 2021 findings, in one short deck.
2021 Summary Slides
An overview of the insights collected from the 2021 NextGen Homebuyer Report.
Second annual report
Homebuyer myths, and a closer look at race and ethnicity.
2021 NextGen Homeownership Report
Trends, challenges, and homebuying experiences from NextGen homebuyers in 2021, including a focus on homebuyer myths and data on race and ethnicity.
Mini report
750 women homebuyers, and a gap in financial habits and education.
NextGen Gender Gap
A study of 750 women homebuyers aged 22 to 37, showing a disparity in financial habits and education.
Mini report
What the pandemic changed about where NextGen wanted to live.
COVID-19 Impact
How the pandemic changed NextGen homeownership trends, barriers, and preferences. A study of 500 homebuyers aged 22 to 37.
The first annual report
1,450 buyers, and the beginning of the dataset.
2020 NextGen Homeownership Report
The first annual report. Trends, challenges, and homebuying experiences from 1,450 NextGen homebuyers.