2023 NextGen Women's Homebuyer Report
Millennial women are the largest demographic buying homes independently, and the data shows the industry is missing them.
Women's homebuyer report
47% of women have the financial advice they need. For men it is 65%.
- 58%
- of women feel confident about personal finance, against 69% of men
- 60%
- grew up learning about money, against 75% of men
About the report
The 2023 NextGen Women's Homebuyer Report is a research project developed in partnership with National MI to deliver practical insights into a key segment of today's homebuyer population. Millennial women are the largest demographic purchasing homes independently in the US today. Many are single, and at least half are heads of household.
We may intellectually know that women make up a significant proportion of the market, but the data shows businesses are missing the mark in connecting with them. Women report feeling less trusting of housing and finance professionals, more uncertain about where to start, and less satisfied with their experience after the purchase.
Key insights
- NextGen women are significantly more stressed about their finances than men (37% vs. 29%).
- 58% of NextGen women feel confident in their knowledge of personal finances, compared with 69% of men.
- NextGen women reported higher levels of distrust in the housing market and professionals than men.
- Only 60% of Millennial and Gen Z women grew up learning about financial education, compared with 75% of men.
- NextGen women reported significantly less access to needed financial advice and support than men (47% vs. 65%).
Method
Survey of 1,000 U.S. adults aged 18 to 44 in October 2022, with a follow-up survey of 250 respondents in January 2023.