2022 NextGen Homebuyer Report

About the Study:

In its third annual report, Kristin Messerli has published the 2022 NextGen Homebuyer Report, sponsored by National MI. The survey collected responses from more than 1,000 U.S. adults between the ages of 18-44, representing both Gen Z and Millennial homebuyers and includes statistically significant representation across race, ethnicity, gender, education, and income. 

Key Insights:

This year’s research focused on identifying the perceived challenges and confidence of today’s nextgen consumers, looking for differences or disparities across demographics and building from previous years’ research findings. In the midst of a housing crisis, the responses were unsurprisingly grim when it came to confidence in the market and experts, and uncertainty took center stage. 

Personal financial knowledge and financial advice and support were the biggest areas of concern for the respondents. Personal financial knowledge was their third biggest challenge to their financial situation this year, behind high cost of living and mental health or anxiety. Only half of respondents said they have the financial advice or support they need to achieve their financial goals and that was further compounded by gender, race, and income. 

While there are many barriers for Gen Z and Millennial homebuyers today, this research provides actionable insights for housing and financial professionals to meet their needs and grow their business with the next generation.

Contact for Consulting or Speaking:

If you have interest in learning more about how Kristin Messerli and her team can support you in reaching NextGen homebuyers in your market, contact kristin@kristinmesserli.com.