2024 NextGen Homebuyer Report
About the Report:
The 2024 NextGen Homebuyer Report is a research project developed in partnership with National MI to provide practical insights into the behavior and preferences of the next generation of homebuyers.
Millennials and Gen Z make up the largest segment of homebuyers. As a generation that has grown up in the digital age, they have unique preferences and expectations when it comes to home buying and financing.
The report analyzes data from a January survey in 2024 of 1,000 Gen Z and Millennial respondents to gain a deeper understanding of how NextGen homebuyers approach the process of purchasing a home, including key challenges, motivations, and behaviors.
We began research for the first annual NextGen Homebuyer Report in April of 2020 and have since launched 8 surveys, totaling over 5,000 respondents between the ages of 18-44, alongside countless interviews with NextGen homebuyers. A common theme through the past three years has been that of education and distrust.
Key Insights
Over half of NextGen are not confident homeownership will be accessible to the next generation.
1 in 2 NextGen are not confident in their knowledge of homebuying.
54% of NextGen do not trust lenders to help them make smart decisions about their future.
YouTube is the top social media platform used by Millennials and Gen Z to search for homebuying info.
Video is the preferred type of content to consume in learning about buying a home.
One-third of NextGen report uncertainty about the future as a top barrier to buying a home.